The essence of a hug, a new season of softness. Cocooning formulas, enveloping textures and soft yet vibrant shades come together: the new Hug Couture Limited Edition by KIKO MILANO starts here. To transform your makeup routine into an unforgettable multi-sensory experience.

A TRUE INDULGENCE. AS POWERFUL AS A HUG.

  • A complete range of makeup and skincare products, plus an irresistibly soft pouch

  • Soft, bouncy-feel textures. Designed to melt into the skin and follow every facial movement with lightness and absolute comfort

  • Dusty pinks, milky nudes, delicate peaches, hints of brown and luminous accents. A soft yet contemporary palette designed to enhance every complexion with a mix of matte and sparkling finishes

  • A tactile packaging with soft lines, rounded shapes and soft-touch finishes. A design that evokes the feeling of a warm, reassuring hug.

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Collection HugCouture Landing 03
Collection HugCouture Landing 05
Collection HugCouture Landing 03

Get The Hug Couture Look

FACE

  • Prepare the skin with Hug Couture Prepping Milk Radiant Face Essence.

  • Even out the complexion by applying the shade of Hug Couture Lumi Flex Hydra Skin Tint that best matches your skin tone.

  • Enhance the cheekbones by applying and blending Cloud Tint Lips & Cheeks 03.

  • Illuminate the complexion with Hug Couture Cheek Dewlight Highlighter Blush Powder 03 for a radiant, sculpted finish.

EYES

  • Define and brighten the eyes with Hug Couture Bouncy Mates Eyeshadow Palette 01, blending the lightest shimmering shade across the lid, then apply Hug Couture Long Lasting Eyeshadow Stick 01 for a luminous, refined look.

  • Intensify the gaze with Hug Couture Don't Make Me Crayon 03, blending the product along the lower lash line.

  • Complete the look with Hug Couture Plume Lash Mascara.

LIPS

  • To start, apply Hug Couture Over the Line Blurring Lip Liner 05, defining the lip contour and softly blending inward for a natural effect.

  • Apply Hug Couture Cloud Muse Lumi Matte Lipstick 05 for velvety-looking lips. Finally, dab a touch of Hug Couture Cloud Tint Lips & Cheeks 02 onto the center of the lips to create the perfect ombré effect.

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Collection HugCouture Landing 04

1 FREE PRODUCT

Choose and add 3 Hug Couture products to your cart. 1 Pochette will update automatically at the checkout.

Promotion valid from 02/18 to 03/03/2026.

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Collection HugCouture Landing 06

In-Store Make-up Services

Visit us in store and enhance your beauty with the products from the new Hug Couture limited edition by KIKO MILANO.

Rely on our Beauty Advisors: with passion and expertise, they will create a sophisticated makeup look tailored to every occasion, even the most special one, from the complimentary Makeup & Go service to a complete look designed just for you.

Choose between a 30-minute customized lip, eye or face makeup session, or a 60-minute total look.

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Collection HugCouture Landing 05
Collection HugCouture Landing 05
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Easy returns in 30 days
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