new maxi mod mascara

Let your eyes do the talking with this volumising and defining mascara enriched with argan oil, designed for simply stunning lashes.
+200% volume*, up to 10-hour hold**, mini brush and ultra-black fluid formula that coats lashes from base to tip.

Maxi Mod, maximum volume
-Instant volume and long-lasting hold for up to 10 hours**
-Extraordinary definition and tailored result achieved by building up in layers
-Mini Hytrel brush that captures, lifts and separates lashes for maximum definition, distributing product evenly, even the shorter and lower ones
-Lashes feel lighter for longer
-Enriched with argan oil for a cared-for effect
-Tested on sensitive eyes and suitable for contact lens wearers
-Made in Italy

The Maxi Mod Effect
95% agree that:
-the texture coats the lashes from base to tip***
-the mini brush ensures exceptional precision***

90% agree that the mini brush:
-gives lashes extra volume***
-captures every lash, even the shortest ones***
-captures every lash from corner to corner, leaving no gaps***
-leaves no clumps***

Ophthalmologically tested, including on sensitive eyes, and suitable for contact lens wearers *Clinically and instrumentally tested on 20 women, with 3 applications and a survey carried out straight away. Volume increased by 213.2% with the Hytrel mini brush (3.1 times greater than bare lashes) and by 151.7% (2.5 times greater than bare lashes) with a standard nylon brush. **Clinical and instrumentally test. ***Self-assessment test carried out with 20 women.

DESIGNED FOR STUNNING LASHES Offers exceptional precision* and, thanks to the mini brush, captures every lash, even the shortest ones*, leaving no gaps*. Intense black meets unrivalled volume and definition, for the perfect Italian gaze. *Self-assessment test carried out with 20 women.

HOW TO APPLY MASCARA Sweep the mascara brush along your lashes, from the base to the tip, in small horizontal zigzag movements until you achieve the volume you want. How do you apply mascara to your lower lashes? To apply mascara to your lower lashes, hold the spoolie vertically and apply in small, gentle strokes from left to right, brushing each lash individually to avoid clumps and smudges on your skin. We recommend using a small amount of product for a more precise and natural finish, as the lower lashes are shorter and closer to the skin.

INGREDIENTS: AQUA (WATER/EAU), GLYCERYL STEARATE, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA), RI CINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), ACRYLATES COPOLYMER, VP/HEXADECENE COPOLYMER, CETEARYL ALCOHOL, POLYVI NYL ALCOHOL, GLYCERIN, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE), C12-16 ALCOHOLS, PHENOXYETHANOL, BENZYL A LCOHOL, CETETH-10 PHOSPHATE, DICETYL PHOSPHATE, PALMITIC ACID, ETHYLHEXYLGLYCERIN, LECITHIN, SODIUM DEHYDROACETATE, POTASSIUM SORBAT E, SODIUM HYDROXIDE, SODIUM CITRATE, DEHYDROACETIC ACID, ARGANIA SPINOSA KERNEL OIL, TOCOPHEROL, ASCORBYL PALMITATE, BHT, CITRIC ACI D, CI 77499 (IRON OXIDES).