01 Electric Blue - Electric Blue
£14.99
Free in-store pickup
Check availability of the item in a store near you!
Color mascara with a mini applicator for maximum volume.
Get a 200% boost in volume* with this bold-colored, long-lasting mascara. With up to 10-hour hold** and a small, precise applicator, you'll get larger-than-life lashes that last through it all.
What you'll love:
-Fluid formula enriched with argan oil to help soften lashes
-A vibrant collection of colors to experiment with everyday
-Extraordinary definition with adjustable results
-Hytrel mini brush for impeccable product distribution, even on the shortest lashes
The Maxi Mod Effect:
-95% of subjects noted that lashes appear fully coated from the base to the tip*
-95% of those interviewed agree that the mini brush ensures extreme precision***
-90% of those interviewed agree that the mini brush captures every lash, even the shortest ones***
-90% of those interviewed agree that the mini brush captures lashes from corner to corner, leaving no gaps***
-90% of those interviewed agree that the mini brush gives the lashes extra volume***
Get a 200% boost in volume* with this bold-colored, long-lasting mascara. With up to 10-hour hold** and a small, precise applicator, you'll get larger-than-life lashes that last through it all.
What you'll love:
-Fluid formula enriched with argan oil to help soften lashes
-A vibrant collection of colors to experiment with everyday
-Extraordinary definition with adjustable results
-Hytrel mini brush for impeccable product distribution, even on the shortest lashes
The Maxi Mod Effect:
-95% of subjects noted that lashes appear fully coated from the base to the tip*
-95% of those interviewed agree that the mini brush ensures extreme precision***
-90% of those interviewed agree that the mini brush captures every lash, even the shortest ones***
-90% of those interviewed agree that the mini brush captures lashes from corner to corner, leaving no gaps***
-90% of those interviewed agree that the mini brush gives the lashes extra volume***
*Clinically and instrumentally tested on 20 participants, with 3 applications and survey carried out straight away. Result obtained with the Hytrel mini brush that enhances volume by 213.2% (3.1 times greater than bare lashes) and by 151.7% (2.5 times greater than bare lashes) with a standard nylon brush.
**Clinically and instrumentally tested.
***Self-assessment test carried out with 20 participants.
Lashes get dressed in head-turning shades with unrivalled definition and captivating volume.
Sweep the mascara brush along the lashes, from the base to the tip, in small horizontal zigzag movements until you achieve the desired volume-enhancing effect.
KIKO MILANO is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because ingredients are subject to change, we cannot guarantee that these lists are complete and/or up-to-date. For an accurate listing of ingredients in each product, please refer to your product packaging.
INGREDIENTS: AQUA (WATER/EAU), GLYCERYL STEARATE, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX/ CIRE DE CARNAUBA), R ICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), ACRYLATES COPOLYMER, VP/HEXADECENE COPOLYMER, CETEARYL ALCOHOL, GLYCE RIN, POLYVINYL ALCOHOL, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE), PHENOXYETHANOL, BENZYL ALCOHOL, CETETH-1 0 PHOSPHATE, DICETYL PHOSPHATE, ETHYLHEXYLGLYCERIN, SODIUM DEHYDROACETATE, POTASSIUM SORBATE, SODIUM HYDROXIDE, SODIUM CITRATE, DEHY DROACETIC ACID, ARGANIA SPINOSA KERNEL OIL, LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID. +/- (MAY CONTAIN): CI 77499 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE 1 LA KE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77742 (MANGANESE VIOLET). CONTAINS CARMINE AS A COLOUR ADDITIVE.
Color mascara with a mini applicator for maximum volume.
Get a 200% boost in volume* with this bold-colored, long-lasting mascara. With up to 10-hour hold** and a small, precise applicator, you'll get larger-than-life lashes that last through it all.
What you'll love:
-Fluid formula enriched with argan oil to help soften lashes
-A vibrant collection of colors to experiment with everyday
-Extraordinary definition with adjustable results
-Hytrel mini brush for impeccable product distribution, even on the shortest lashes
The Maxi Mod Effect:
-95% of subjects noted that lashes appear fully coated from the base to the tip*
-95% of those interviewed agree that the mini brush ensures extreme precision***
-90% of those interviewed agree that the mini brush captures every lash, even the shortest ones***
-90% of those interviewed agree that the mini brush captures lashes from corner to corner, leaving no gaps***
-90% of those interviewed agree that the mini brush gives the lashes extra volume***
Get a 200% boost in volume* with this bold-colored, long-lasting mascara. With up to 10-hour hold** and a small, precise applicator, you'll get larger-than-life lashes that last through it all.
What you'll love:
-Fluid formula enriched with argan oil to help soften lashes
-A vibrant collection of colors to experiment with everyday
-Extraordinary definition with adjustable results
-Hytrel mini brush for impeccable product distribution, even on the shortest lashes
The Maxi Mod Effect:
-95% of subjects noted that lashes appear fully coated from the base to the tip*
-95% of those interviewed agree that the mini brush ensures extreme precision***
-90% of those interviewed agree that the mini brush captures every lash, even the shortest ones***
-90% of those interviewed agree that the mini brush captures lashes from corner to corner, leaving no gaps***
-90% of those interviewed agree that the mini brush gives the lashes extra volume***
*Clinically and instrumentally tested on 20 participants, with 3 applications and survey carried out straight away. Result obtained with the Hytrel mini brush that enhances volume by 213.2% (3.1 times greater than bare lashes) and by 151.7% (2.5 times greater than bare lashes) with a standard nylon brush.
**Clinically and instrumentally tested.
***Self-assessment test carried out with 20 participants.
Lashes get dressed in head-turning shades with unrivalled definition and captivating volume.
Sweep the mascara brush along the lashes, from the base to the tip, in small horizontal zigzag movements until you achieve the desired volume-enhancing effect.
KIKO MILANO is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because ingredients are subject to change, we cannot guarantee that these lists are complete and/or up-to-date. For an accurate listing of ingredients in each product, please refer to your product packaging.
INGREDIENTS: AQUA (WATER/EAU), GLYCERYL STEARATE, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX/ CIRE DE CARNAUBA), R ICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), ACRYLATES COPOLYMER, VP/HEXADECENE COPOLYMER, CETEARYL ALCOHOL, GLYCE RIN, POLYVINYL ALCOHOL, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE), PHENOXYETHANOL, BENZYL ALCOHOL, CETETH-1 0 PHOSPHATE, DICETYL PHOSPHATE, ETHYLHEXYLGLYCERIN, SODIUM DEHYDROACETATE, POTASSIUM SORBATE, SODIUM HYDROXIDE, SODIUM CITRATE, DEHY DROACETIC ACID, ARGANIA SPINOSA KERNEL OIL, LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID. +/- (MAY CONTAIN): CI 77499 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE 1 LA KE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77742 (MANGANESE VIOLET). CONTAINS CARMINE AS A COLOUR ADDITIVE.
You might also like
Reviews
80%
of respondents would recommend this to a friend434 Reviews
Ratings distribution
Very happy with this product
I'm almost 72 and wear little make-up now but any I use needs to be subtle and light. Black mascara looks too heavy now and this brown is perfect. The brush provides light cover but clearly defined lashes.
8 days ago
BarbaraUnited Arab EmiratesVerified Buyer
Would buy again
Great applicator. Great colour
3 months ago
SaraUnited Arab EmiratesVerified Buyer
I'll buy it again.
Love the colour. It's the second time I've bought this mascara.
3 months ago
elaineUnited Arab EmiratesVerified Buyer
Very Nice Mascara
Lovely colour blue, easy to apply and remove and doesn't clump
5 months ago
GillianUnited Arab EmiratesVerified Buyer
Buy again
Very nice mascara the colour was just what I was looking for would recommend it lasts all day no smudges and not clogging on the lashes
7 months ago
JeanUnited Arab EmiratesVerified Buyer
I wouldn't buy it again
Beautiful color, however it doesn't stay in place.
7 months ago
AdelinaRomaniaVerified Buyer
Great new colour!
Stunning colour that really highlights my hazel eyes.
Brush is very easy to use.
Long lasting too!
8 months ago
AriannaUnited Arab EmiratesVerified Buyer
Absolute favorite
Maxi Mod has been my favorite mascara for 1,5 years and I love the brown one too! I am a medium contrast and brown mascara fits me so well. It's a beautiful dark chocolate brown.
8 months ago
EmmaFinlandVerified Buyer
Good
Love it, nice color and coverage
9 months ago
MariiaSwedenVerified Buyer
Super
Imádom!
9 months ago
EditHungaryVerified Buyer