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How to apply face serum correctly

How to Apply Face Serum Correctly | KIKO MILANO

We often hear about the fact that applying serum to your face is very important, but we never really know why. We may not even know what serum actually does nor the benefits it brings to your face when it is applied.
So, what exactly is a face serum
It is a lightweight, quick-absorbing skin care product that contains ingredients targeting specific sets of skincare needs. 
As serums absorb quickly into your skin, making them an excellent next step after cleansing and exfoliating. There are many different types of serums, each with a unique purpose and ingredients. Some serums help to brighten your skin, others focus on boosting hydration or concern the signs of aging.
It is never too late to start using a serum, however it is very important to understand which one is needed by your own skin type and for the purpose you are going for.
KIKO Milano boasts in its catalogue a wide variety of serums fulfilling different purposes and suited to different needs. 
And now, let us have a look at the benefits serums have.

The benefits of serum

Once again, serums should be picked depending on your skin type and to target specific areas with a specific purpose in mind. 
This being said, serums have some overall benefits that apply to almost every skin type. Let us see them in detail.
1.    Absorb quickly to your skin. Serum tends to have thinner viscosity than normal moisturisers, allowing them to be absorbed more easily by your skin and making them the ideal first step in the layering process.
2.    Help to camouflage wrinkles. Thanks to ingredients like retinol, some serums help reduce the appearance of fine lines and wrinkles.
3.    Protect the skin. Many of the ingredients contained in serums help prevent oxidative damage from ultraviolet (UV) light and pollution, which are some of the main causes for premature skin aging and wrinkles.
4.    Always tend to be light on your skin. As they absorb quickly into your skin, serums do not feel heavy or greasy.

When to apply face serums

When is the best time to apply face serums? Usually, skin experts recommend applying serums at least twice a day: in the morning after cleansing your face and before starting your makeup routine, and at night, before going to bed, as part of your evening skincare habits.
Nonetheless, it is important to read the instructions on your own serum’s label for any potential additional information on direction of usage. In fact, some serums should be avoided in daytime while others work when the sun is shining, so better if you know your serum and its properties well.

How to use face serum before makeup

You may have seen videos or heard about skincare routine steps and product order of application. You may have wondered why you would need to follow an order this strict. The answer is simple: for better results
Before applying makeup, your skincare routine should follow this order:
1.    Cleanser
2.    Exfoliator
3.    Toner
4.    Serum
5.    Cream
6.    Primer
7.    And then start with your makeup application!
Before applying makeup you want your serum to brighten your skin for better-looking makeup application and results, and help your skin stay hydrated throughout the day below the makeup layers. One such example is the Radiance boost serum by KIKO Milano, which envelopes the complexion in a veil of light, while camouflaging imperfections and improving makeup hold.

How to apply serum at night

The importance of “beauty sleep” does not just come out of a fairy-tale, as night treatments are essential to a good skin care regime, as they work on the cells during their most industrious time when they try to revert the damage happened throughout the day. 
The best way to get your skin prepped for the best beauty sleep is through a good serum. The best time for serums application is between cleansing and moisturising.

How to Apply Face Serum Correctly | KIKO MILANO

It is definitely recommended to use serums…


To put all of this information in a nutshell, serums are essential products for your skincare routine and their application is important to achieve diverse effects, from protecting the skin, to hydrating, moisturising, exfoliating and much more.
The benefits they bring should not be overlooked, quite contrarily serums should be taken advantage of maximising their usage to achieve their full potential and the desired results in a relatively short amount of time.