03 Plum - Plum
€14.99
Color mascara with a mini applicator for maximum volume.
Get a 200% boost in volume* with this bold-colored, long-lasting mascara. With up to 10-hour hold** and a small, precise applicator, you'll get larger-than-life lashes that last through it all.
What you'll love:
-Fluid formula enriched with argan oil to help soften lashes
-A vibrant collection of colors to experiment with everyday
-Extraordinary definition with adjustable results
-Hytrel mini brush for impeccable product distribution, even on the shortest lashes
The Maxi Mod Effect:
-95% of subjects noted that lashes appear fully coated from the base to the tip*
-95% of those interviewed agree that the mini brush ensures extreme precision***
-90% of those interviewed agree that the mini brush captures every lash, even the shortest ones***
-90% of those interviewed agree that the mini brush captures lashes from corner to corner, leaving no gaps***
-90% of those interviewed agree that the mini brush gives the lashes extra volume***
Get a 200% boost in volume* with this bold-colored, long-lasting mascara. With up to 10-hour hold** and a small, precise applicator, you'll get larger-than-life lashes that last through it all.
What you'll love:
-Fluid formula enriched with argan oil to help soften lashes
-A vibrant collection of colors to experiment with everyday
-Extraordinary definition with adjustable results
-Hytrel mini brush for impeccable product distribution, even on the shortest lashes
The Maxi Mod Effect:
-95% of subjects noted that lashes appear fully coated from the base to the tip*
-95% of those interviewed agree that the mini brush ensures extreme precision***
-90% of those interviewed agree that the mini brush captures every lash, even the shortest ones***
-90% of those interviewed agree that the mini brush captures lashes from corner to corner, leaving no gaps***
-90% of those interviewed agree that the mini brush gives the lashes extra volume***
*Clinically and instrumentally tested on 20 participants, with 3 applications and survey carried out straight away. Result obtained with the Hytrel mini brush that enhances volume by 213.2% (3.1 times greater than bare lashes) and by 151.7% (2.5 times greater than bare lashes) with a standard nylon brush.
**Clinically and instrumentally tested.
***Self-assessment test carried out with 20 participants.
Lashes get dressed in head-turning shades with unrivalled definition and captivating volume.
Sweep the mascara brush along the lashes, from the base to the tip, in small horizontal zigzag movements until you achieve the desired volume-enhancing effect.
KIKO MILANO is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because ingredients are subject to change, we cannot guarantee that these lists are complete and/or up-to-date. For an accurate listing of ingredients in each product, please refer to your product packaging.
INGREDIENTS: AQUA (WATER/EAU), GLYCERYL STEARATE, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX/ CIRE DE CARNAUBA), R ICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), ACRYLATES COPOLYMER, VP/HEXADECENE COPOLYMER, CETEARYL ALCOHOL, GLYCE RIN, POLYVINYL ALCOHOL, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE), PHENOXYETHANOL, BENZYL ALCOHOL, CETETH-1 0 PHOSPHATE, DICETYL PHOSPHATE, ETHYLHEXYLGLYCERIN, SODIUM DEHYDROACETATE, POTASSIUM SORBATE, SODIUM HYDROXIDE, SODIUM CITRATE, DEHY DROACETIC ACID, ARGANIA SPINOSA KERNEL OIL, LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID. +/- (MAY CONTAIN): CI 77499 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE 1 LA KE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77742 (MANGANESE VIOLET). CONTAINS CARMINE AS A COLOUR ADDITIVE.
Color mascara with a mini applicator for maximum volume.
Get a 200% boost in volume* with this bold-colored, long-lasting mascara. With up to 10-hour hold** and a small, precise applicator, you'll get larger-than-life lashes that last through it all.
What you'll love:
-Fluid formula enriched with argan oil to help soften lashes
-A vibrant collection of colors to experiment with everyday
-Extraordinary definition with adjustable results
-Hytrel mini brush for impeccable product distribution, even on the shortest lashes
The Maxi Mod Effect:
-95% of subjects noted that lashes appear fully coated from the base to the tip*
-95% of those interviewed agree that the mini brush ensures extreme precision***
-90% of those interviewed agree that the mini brush captures every lash, even the shortest ones***
-90% of those interviewed agree that the mini brush captures lashes from corner to corner, leaving no gaps***
-90% of those interviewed agree that the mini brush gives the lashes extra volume***
Get a 200% boost in volume* with this bold-colored, long-lasting mascara. With up to 10-hour hold** and a small, precise applicator, you'll get larger-than-life lashes that last through it all.
What you'll love:
-Fluid formula enriched with argan oil to help soften lashes
-A vibrant collection of colors to experiment with everyday
-Extraordinary definition with adjustable results
-Hytrel mini brush for impeccable product distribution, even on the shortest lashes
The Maxi Mod Effect:
-95% of subjects noted that lashes appear fully coated from the base to the tip*
-95% of those interviewed agree that the mini brush ensures extreme precision***
-90% of those interviewed agree that the mini brush captures every lash, even the shortest ones***
-90% of those interviewed agree that the mini brush captures lashes from corner to corner, leaving no gaps***
-90% of those interviewed agree that the mini brush gives the lashes extra volume***
*Clinically and instrumentally tested on 20 participants, with 3 applications and survey carried out straight away. Result obtained with the Hytrel mini brush that enhances volume by 213.2% (3.1 times greater than bare lashes) and by 151.7% (2.5 times greater than bare lashes) with a standard nylon brush.
**Clinically and instrumentally tested.
***Self-assessment test carried out with 20 participants.
Lashes get dressed in head-turning shades with unrivalled definition and captivating volume.
Sweep the mascara brush along the lashes, from the base to the tip, in small horizontal zigzag movements until you achieve the desired volume-enhancing effect.
KIKO MILANO is dedicated to maintaining the accuracy of the ingredient lists on this website. However, because ingredients are subject to change, we cannot guarantee that these lists are complete and/or up-to-date. For an accurate listing of ingredients in each product, please refer to your product packaging.
INGREDIENTS: AQUA (WATER/EAU), GLYCERYL STEARATE, COPERNICIA CERIFERA CERA (COPERNICIA CERIFERA (CARNAUBA) WAX/ CIRE DE CARNAUBA), R ICINUS COMMUNIS SEED OIL (RICINUS COMMUNIS (CASTOR) SEED OIL), ACRYLATES COPOLYMER, VP/HEXADECENE COPOLYMER, CETEARYL ALCOHOL, GLYCE RIN, POLYVINYL ALCOHOL, CERA MICROCRISTALLINA (MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE), PHENOXYETHANOL, BENZYL ALCOHOL, CETETH-1 0 PHOSPHATE, DICETYL PHOSPHATE, ETHYLHEXYLGLYCERIN, SODIUM DEHYDROACETATE, POTASSIUM SORBATE, SODIUM HYDROXIDE, SODIUM CITRATE, DEHY DROACETIC ACID, ARGANIA SPINOSA KERNEL OIL, LECITHIN, TOCOPHEROL, ASCORBYL PALMITATE, CITRIC ACID. +/- (MAY CONTAIN): CI 77499 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 19140 (YELLOW 5 LAKE), CI 42090 (BLUE 1 LA KE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77742 (MANGANESE VIOLET). CONTAINS CARMINE AS A COLOUR ADDITIVE.
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Reviews
80%
of respondents would recommend this to a friend435 Reviews
Ratings distribution
Brilliant mascara
Wonderful mascara, extends lashes a little too! Its not too dark of a brown that it looks black, gives a very natural finish not clumpy at all!
10 months ago
DanieleIrelandVerified Buyer
no prodblems
nice
10 months ago
AnnaIrelandVerified Buyer
I would buy this product again
A real find of mine lately. I love it and the price is very friendly for this super quality. The color tone lasts all day
1 year ago
LindaIrelandVerified Buyer
It's darker
Long lasting and good, just not as bright turquoise as shown
1 year ago
AnuschkaIrelandVerified Buyer
I would Like to buy again this product
Amazing colour
1 year ago
ElenaIrelandVerified Buyer
Ottimo
Ottimo mascara, non è waterproof ma non si sposta e non cola per tutto il giorno e si strucca benissimo.
5 days ago
SIMONAItaliaVerified Buyer
Jolie couleur
Jolie couleur
6 days ago
corinneFranceVerified Buyer
J'adore
Je l'adore
Très belle couleur et fait de beaux cils
6 days ago
ElodieBelgiqueVerified Buyer
Very happy with this product
I'm almost 72 and wear little make-up now but any I use needs to be subtle and light. Black mascara looks too heavy now and this brown is perfect. The brush provides light cover but clearly defined lashes.
8 days ago
BarbaraUnited Arab EmiratesVerified Buyer

Super Mascara
Ich liebe diesen Mascara! Die wunderschöne Farbe ist super, und die Verlängerung der Wimpern ist einfach prima.
11 days ago
JanaDeutschlandVerified Buyer