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Easy eyeshadow makeup looks, tips and tutorials for beginners

Have you ever wondered what the secret is behind those perfectly applied eyeshadows, smokey-eye looks and perfectly defined eye creases? Well, it is all about how you apply your eye shadow, which brush you are using, how you are holding it, what gestures you are making. 

Seems hard? Let us have a look below to read about our guide to the ultimate eyeshadow application!

How to apply eyeshadow: tips and tutorials for beginners

So, what is the best way to get started? Let us find out.

1.    Before you start: pick your brushes wisely
It is fundamental that you have the best brushes to apply the eye shadow – you do not want to create an unnatural, smudged look just because you did not have the right tools, do you?

-    a wider-dome fluffy brush for the lid’s full coverage;
-    a slanted, tapered blending brush for cutting your crease (making sure it is clean for blending); 
-    a round-eye lending brush to get into and blend any hard-to-reach areas (like the outer corner or inner corner of your eye);
-    a smart, angled eyeliner brush to define and emphasise your lash line

2.    Create the perfect canvas for your eyeshadow
You should definitely prime your eyelid. Why? A primer would enhance the eyeshadow matte colour and it guarantees a longer-lasting finish without losing a fresh glow effect. You can dab some of our KIKO Milano Neutral Eye Base to the crease of your eye to blend in the skin tone and form the perfect base for your other eye products.

3.    Add your colour of choice
Now it is time to colour that eye lid! Pick your colour (find our recommendations on the colours to pick in the paragraphs below). Luckily, whichever palette you opt for, most of the looks can easily be created with four shades: a neutral shade for your lid, a medium shade for your crease, a dark shade for your outer corner, and a light shade to highlight your inner corner and brow bone. Quick tip: tend to hold your brush closer to the ferrule rather than close to the bristles to have more room for movement and less control to achieve a more airbrushed effect. 

4.    Define your crease
It is time to define your crease now. You can do so by going heavier with a contrasting colour that is darker than the one used on your lid. For a more natural look, dip your fluffy or angled crease brush into your medium eyeshadow shade. Then, apply the eyeshadow along the area where your eyelid meets your brow bone, creating a wash of colour as opposed to a thin, hard line.

5.    Blend
Blending is one of the most important steps in the whole process. The goal is to blend all the shades so that you can no longer see where one starts and the other finishes.

6.    Highlight
This is the ultimate step to make your eye really pop. Use your lightest eyeshadow shade to highlight under the brow or even in the inner corners of the eye. Generally, pick a light matte eyeshadow to achieve a fresh, natural look, perfect for daytime. For more drama, use a shade with some shimmer.

7.    Work on your lashes
Once the eyeshadow has set, it is time to work on you lashes! Use fake ones, eyelash curler, comb and mascara, whatever you wish to achieve your desired look.

What do you think of this little guide we provided? Does applying eyeshadow seem easier now?

Eyeshadow looks: the right match for your eye colour

It does not matter which makeup look you are going for today, your first layer of eyeshadow will most likely be a neutral shade perfectly blended across your eyelid with a wide brush. You can choose a colour close to your skin tone for natural looks, a lighter shimmer for sparkly styles or go darker for smokey eyes.

But is there a particular shade that matches your eye colour? Yes! Actually, another piece of good news here: there is more than just one shade that matches your eye colour, so you can totally play around with them!

Eyeshadow for blue eyes

To match your blue eyes, you have to options: 
•    You brighten the eyes by selecting warm shades and complementary orange tones, such as copper, coral, and bronze

•    You intensify the colour by choosing matching cool tones, like blue, turquoise, and silver grey

Eyeshadow for brown eyes

When it comes to brown eyes, grey eyeshadow is especially flattering. If you have warm brown eyes, choose a cool-toned grey to create a beautiful contrast. Dark silver is another gorgeous shade that you can wear as an eyeliner. Deeper brownish greys are a colour staple to create a perfectly neutral smokey eye. Other shades that go well with brown eyes are green, gold and purple.

Eyeshadow for green eyes

Purple shades tend to flatter many eye colours, but they are particularly exquisite on green eyes. As green’s complementary colour is red, any shadow with red undertones would make your green eyes pop. You can pick anything from red, yellow, lavender, aubergine and violet.

Simple and easy eyeshadow looks: the best ideas


Still unsure? Do not worry if you are not into cosmetics or fashion, we have prepared for you a quick step-by-step guide for a perfect daytime natural look using our Smart Eyeshadow Palette to give you some ideas on what to do. 
Keep reading to find out more!

1.    First of all, apply a primer onto your eyelid to help create an even canvas for your eye shadow application.
2.    Before you dive into the deep eye shadow, it is important to settle the base even more. You can do so by applying with a soft touch one of the faintest washes of colour from the palette to your lids, from the lash line up to the crease. To keep a natural look, do not apply the eye shadow beyond the upper edge of your crease.
3.    Now pick a lighter shimmery eyeshadow for the centre of your lid, exactly over your pupil. Use a tapered blending brush so that it will not stray all over your lid.
4.    Instead of drawing on a harsh and unnatural-looking black line, use an eyeliner in brown to line your eyes. To keep your eyeliner natural-looking, apply it close to your upper lash line and leave your lower lash line bare.
5.    Finish your eye look by applying a volume-enhancing effect mascara.

All in all, following these few, easy steps will guarantee you great results even if you are not a professional makeup artist, but rather you are just taking the first steps in the makeup world. Do not be afraid to experiment a bit until you reach exactly what you are looking for! Paint that masterpiece around your eyes!

Easy Eyeshadow Makeup Looks, Tips and Tutorials for Beginners | KIKO MILANO