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Face masks: how to apply them properly for beautiful skin

Face masks are one of the most popular skincare treatments around. Practical, quick and super effective, they give the skin an instant boost of comfort and radiant beauty.But simply applying them isn't enough: choosing the right type, leave-on times and correct techniques make all the difference.

Here's a smart, easy guide on how to incorporate face masks into your beauty routine and get the best out of them.

Choose the right face mask for your skin

1. Clay face masks

Perfect for combination or blemish-prone skin, these help purify, mattify and refine the complexion. Ideal for when skin appears shiny or has visible impurities.

2. Hydrogel and fabric face masks

Ultra practical and fun to use and wear (even when travelling), these are ideal for pampering your skin in just a few minutes. The fabric (or hydrogel) adheres to the face and releases serum evenly.

3. Cream or gel face masks

Soft and comfortable, these provide instant freshness. Choose a moisturising or soothing cream when your skin feels dry or tight.

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When to apply a face mask Timing matters

The best time to apply a face mask is after cleansing, when the skin is clean and ready to absorb active ingredients.

  • Purifying masks are ideal to use in the evening

  • Moisturising or brightening face masks are also perfect before a special occasion

  • Fabric or hydrogel masks are a go-to option when you're short on time but want immediate results

How long should a face mask be left on for?

On average, a face mask should be left on for 10–20 minutes, but always follow the instructions on the product (and no, leaving it on for longer doesn't make it more effective).

How often we recommend using them:

  • 1–2 times a week for purifying masks

  • for moisturising masks, frequency is more flexible, depending on the needs of your skin

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Clean skin = better results

If you apply a face mask to uncleansed skin, it'll be much less effective.

Before applying it:

  1. Wash your hands thoroughly, then remove make-up and impurities from your face with a suitable cleanser

  2. Gently dry your face with a clean towel

  3. Apply the mask, avoiding the eye and lip areas (unless otherwise specified).

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How to apply a face mask correctly

  • Cream or clay masks: spread on an even layer from the centre of the face outwards.

  • Hydrogel and fabric masks: adapt them to the contours of your face and relax while they work

  • When finished, rinse if needed (simply follow the instructions for the various products to check whether removing any excess product is necessary).

Always round off your routine with your usual face cream to maintain hydration.

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One last beauty tip

Face masks are simple but beneficial: they help improve the appearance of your skin and make your skincare routine even more effective and pleasant. Choose the right mask, follow the instructions and make it your very own beauty ritual.

Your skin will thank you!

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