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Universal Fit Hydrating Foundation

Moisturizing and emollient fluid foundation

Warm Rose 50

Warm Rose 50

Universal Fit Hydrating Foundation


    Hydration and softness with a fluid foundation ideal for all skin types.


    With a pliable consistency and surprisingly natural effect, Universal Fit blends perfectly into your skin. Facial features appear smoother and skin appears soft and even all day long. Its medium-high coverage is easy buildable. The formula has been enriched with a mix of moisturizing and emollient active ingredients and a multi-action vegetable complex to protect skin from environmental stresses that cause aging. Clinical trials show that skin hydration is improved after just 7 days of using the product*. 



    The creamy, fresh and long lasting texture glides onto the skin with a velvety feel for instant comfort and a sensation of pleasant lightness on the face. 


    Ideal for all skin types, Universal Fit has 20 colour shades, making it even more versatile and suitable for every skin tone.


    Hypoallergenic. Formulated to ensure minimal instance of allergies. 

    Non comedogenic. 

    Fragrance free. 


    * Clinical and instrumental tests


    Hydrated, soft and  vibrant skin. The complexion appears even, bright and smooth with totally natural results. The super comfortable formula can be applied evenly and adheres perfectly to the  face for coverage all day long.


    After your usual skin care treatment program, apply the KIKO primer most suited to your complexion, then blend Universal Fit Hydrating Foundation onto the face and neck with a sponge or a brush specifically for fluid foundation.


    How to determine the ideal colour of Universal Fit Foundation for your skin:


    1.    Recognize your skin's undertone: PINK, NEUTRAL OR YELLOW

    2.    Identify the undertone family that corresponds to your needs: 

    COOL ROSE (CR): suitable for skin with a cool pinkish undertone that has visible capillaries.

    WARM ROSE (WR): suitable for skin with a warm pinkish undertone.

    NEUTRAL (N): suitable for skin with a neutral undertone (neither pink nor yellow).

    WARM BEIGE (WB): suitable for skin with a warm undertone which has a tendency to look yellow.

    3.    Select your intensity, shown in tens progressing from the lightest colour to the darkest.


    Universal Fit Foundation has a new colour classification that makes it easier to identify the ideal shade for your complexion. The table shows the correspondence between the new and current numbering and the matches with the Natural Concealer colours.

Available shipping methods

This product support the following shipping methods:
    This product supports the air shipping


    for orders over $ 15.00

    Standard shipping is free with all orders of $ 15.00 and over, excluding taxes, applied discounts and shipping fees (terms of offer are subject to change).

    to meet every need

    In order to meet the needs of each customer, KIKO MILANO lets you choose between 4 delivery methods which are different in price, timing and service.

    STANDARD: 4-9 business days*, $ 6
    GROUND: 3-7 business days*, $ 11
    EXPRESS 2ND DAY: 2 full business days*, $ 15
    EXPRESS NEXT DAY: 1 full business day*, $ 25

    * Including processing time.

    by Credit Card and Paypal

    Purchases made on are secure and guaranteed. Online payment using your credit card is completely risk free.
    The information relating to payments is encrypted during transmission and managed directly by Premier Payments. Under no circumstance will KIKO MILANO be informed of your credit card number nor will it process or keep the information provided on its own systems. KIKO MILANO will only receive notification of the positive outcome of the transaction.

    up to 30 days after order delivery

    You may return unopened, resalable items in their original packaging within 30 days of purchase for a full refund, less shipping costs.

    using promotional codes

    A PROMO CODE is a code that allows you to benefit from exclusive promotions. How does it work? Just enter it in the appropriated field on the Shopping bag page and click "APPLY" to update the total. Certain codes may only work once you have logged in to MyAccount.

  1. 27/06/2017


    I am in love!

    This makeup is perfect for dry skin. Goes on smooth, lasts all day without shine, no cracks and is true to shade. I will definately continue to purchase this foundation and would like to try the rest of their products. You have definately won me over!
  2. 01/06/2016


    Universal Fit Foundation

    I just bought this product yesterday and I tested it out all day—I LOVE IT! It keeps my face hydrated, it matches perfectly, it gives a nice coverage while still looking natural, and it does not settle into my smile lines.
  3. 09/05/2016


    Light Coverage

    I consider this a light coverage foundation that is not easily buildable. I do like the dewy effect. I've learned to mix this foundation with my MAC Face and Body foundation to get the best medium dewy coverage without the cakey look. I do have to set the foundation with powder to prevent makeup from sliding off. I find using a kabuki brush best for application. Highly recommend using the "Perfect Base Corrector" as a primer prior to applying foundation. If you set with powder and lose the dewy effect, lightly mist your face with MAC Fix Plus to regain that healthy looking glow. I get approximately 5 hours of wear. The reason I gave it 3.5 stars is because I do not consider it medium coverage but more like light coverage. And also I do not like using this foundation on its own. Sometimes you have to mix foundations to get your dream foundation.
  4. 27/04/2018

    L. S

    Excellent foundation and coverage (Neutral 30)

    The one I personally like is the shade "Neutral 30" and it offers great coverage for a very natural look. You do not need a lot of foundation on the sponge as it offers good even coverage. So I do hope Kiko Cosmetics will restock soon as this item appears to be unavailable for purchase for quite some time.
  5. 24/04/2018


    Super !

    Fond de teint très fluide, bonne couvrance, unifié et lisse le grain de peau. N'étouffe pas la peau. Texture hyper agréable et frais. Je le recommande.
  6. 13/04/2018


    5 stelle meritate

    Devo essere sincera i fondotinta di kiko non mi hanno mai entusiasmato.. Ma da quando é uscito il brand devo dire che hanno fatto progressi. Ho comprato questo prodotto incuriosita oltre dal prezzo ma anche dal fatto che é il the best Usa . .. ho preso la tonalità un po’ piu scura per avere un effetto un po’ abbronzato.. sono rimasta sbalordita. Stupendo. Idratante e Copre anche le piccole imperfezioni.
  7. 12/04/2018



    Крем шикарный, ложится тонким слоем и впитываясь совершенно не виден на лице. Не знаю у кого как, но мне кажется что маскирует отлично. Главное оттенок подобрать правильно.
  8. 10/04/2018


    Excellent produit à un prix plus qu'abordable

    Economique car peu cher, et il ne faut pas utiliser beaucoup de produit pour une belle couvrance, une noisette suffit ! De plus même le fond de teint s'étale facilement en laissant peu de traces et suffit pour cacher les défauts. J'utilise le warm rose 30, car j'ai la peau claire.
  9. 07/04/2018


    Тональный крем

    Легкий приятный тональный крем, хорошо маскирует... Не блестит в течение дня, купила 2 разных тона. Осталась довольна! Упаковано все отлично, доставка 3 дня до СПб!
  10. 05/04/2018


    On adore!

    C'est un fond de teint que j'ai adopté des les premières applications. Il ne fait aucune traces et tâches sur le visage. Il a améliorer le grain de ma peau car les fond de teints de grande surfaces étouffer ma peau et la graisser à en avoir des boutons. Pas besoin d'en appliquer beaucoup. C'est un produit que je recommande sans hésitation. Un très bon. Rapport qualité prix... C'est une évidence !
  11. View more reviews
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