LONG LASTING EYE MAKE UP
KIKO MILANO presents the new winning duo for flawless and long-lasting eye makeup: Lasting Eyebrow Gel and Colour Lasting Creamy Eyeshadow. Two essential must-haves for the most demanding KIKO girls, who aren’t afraid to show off a look... without smudges!
Lasting Eyebrow Gel is the long-lasting all-in-one gel that will take care of your brows in the blink of an eye: one coat is all it takes to shape, replenish and define them for up to eight hours*. Whether natural or sophisticated, your brows frame your face and customise your look: never make the mistake of underestimating their importance!
With long-lasting (up to eight hours*) Colour Lasting Creamy Eyeshadow, it's a done deal: thanks to the intense colour and the highly blendable pearly and metallic finish, the eyes are enhanced and emphasised, ready to capture attention.
These two inseparable products also share the new shaped and compact packaging, with a transparent body and a black capsule with a branded KK monogram: a tribute to functionality and elegance.
*Clinical and instrumental test conducted on 20 volunteers.
KIKO LONG LASTING TEST
Unlike the usual self-assessment tests on the duration of a product, which rely on the subjective interpretations and perceptions of the volunteers, with numbers that aren't always statistically significant, the KIKO long-lasting test is an instrumental test, conducted in vivo, on a sample of 20 women aged between 18 and 60 years.
HOW DOES IT WORK?
The product for which the duration is being tested is applied in a clinical laboratory, in the presence of a trained technician, who shows the volunteer how to apply the product, as indicated by the KIKO developers and makeup artists.
Application then takes place under normal conditions of use, on the product’s actual area of use (for example, an eyeliner will be applied to the eyelid, a lipstick will be applied directly to the lips).
At time zero, that is to say immediately after the first application, colour surveys are taken, using a standardised and calibrated high-resolution tool, which captures images of the face.
At this point, the volunteer returns to her own home and continues her normal daily activities, simulating the natural use of the product. After four, eight and ten hours, the volunteer returns to the laboratory where measurements of the colour intensity are taken, using the same tool that was used for the first test at time zero.
HOW ARE THE RESULTS DEVELOPED?
At the end of the test, the data obtained from each reading are developed to quantify, as a percentage, the hold of the colour for the different survey times, in comparison to time zero.
The percentage values achieved are translated according to the table.
WHEN CAN WE USE “LONG-LASTING?
A result of “GOOD LONG-LASTING COLOUR” (or a maximum discolouration of 20%) eight hours AFTER application of the product allows usage of the claim “long-lasting”.
WHY IS THIS TYPE OF TEST MORE RELIABLE?
The objectivity of the result obtained thanks to this type of test is guaranteed by the use of technologies that take the measurements in standardised conditions, without the risk of subjective influences and personal perceptions. Thanks to the method and the scientific approach, the result is highly reliable, accurate and repeatable.
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