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Simple yet striking designs. Delicate shades. A sophisticated, ethereal beauty.

To mark its 20th birthday, KIKO MILANO is introducing Less is Better the new limited-edition capsule collection created in partnership with the designers of SuperDuper Handmade Hats, a brand which has won many awards for the design and quality of its hats.

The new capsule collection will focus on the “no make-up” make-up trend which accentuates our natural beauty. The make-up is there, but you can’t see it and this is the result of an application that cleverly plays with light and shadow.

The limited-edition collection includes specific products for highlighting the face, concealing small imperfections and putting the proper emphasis on the eyes and lips. These range from the sponge in natural Konjac for cleansing the face to the highlighter, blush, matte lipsticks and eyeshadows. The colours are warm, natural and elegant. All the products only come in nude shades.

The Less is Better concept is also perfectly conveyed in the collection’s packaging. The SuperDuper designers have chosen delicate colours, such as light blue and pastel pink, and simple, compact shapes with flowing lines.

get the look tutorial

SuperDuper Handmade Hats designed Less is Better. Veronica and Ilaria Cornacchini and Matteo Gioli are the young designers behind this award-winning brand, renowned for the quality of its handmade hats.


The designers transformed the textures and spills of colour that characterize their hats into designs for the products in the Less is Better collection. They’ve interpreted the “no make-up” make up trend through the simple yet striking lines of the capsule collection.