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Universal Fit Hydrating Foundation

Moisturizing and emollient fluid foundation

Cool Rose 20

Cool Rose 20


VAT included
Select a colour
In-store availability

Universal Fit Hydrating Foundation


    Hydration and softness with a fluid foundation ideal for all skin types.


    With a pliable consistency and surprisingly natural effect, Universal Fit blends perfectly into your skin. Facial features appear smoother and skin appears soft and even all day long. Its medium-high coverage is easy buildable. The formula has been enriched with a mix of moisturizing and emollient active ingredients and a multi-action vegetable complex to protect skin from environmental stresses that cause aging. Clinical trials show that skin hydration is improved after just 7 days of using the product*. Some of Universal Fit's raw ingredients also capture and amplify the light to minimize imperfections. 



    The creamy, fresh and long lasting texture glides onto the skin with a velvety feel for instant comfort and a sensation of pleasant lightness on the face. 


    Ideal for all skin types, Universal Fit has 20 colour shades, making it even more versatile and suitable for every skin tone.


    Dermatologically tested = formulated to ensure  minimum instance of allergic reactions. 

    Non comedogenic. 

    Fragrance free. 


    * Clinical and instrumental tests


    Hydrated, soft and  vibrant skin. The complexion appears even, bright and smooth with totally natural results. The super comfortable formula can be applied evenly and adheres perfectly to the  face for coverage all day long.


    After your usual skin care treatment program, apply the KIKO primer most suited to your complexion, then blend Universal Fit Hydrating Foundation onto the face and neck with a sponge or a brush specifically for fludi foundation.


    How to determine the ideal colour of Universal Fit Foundation for your skin:


    1.    Recognize your skin's undertone: PINK, NEUTRAL OR YELLOW

    2.    Identify the undertone family that corresponds to your needs: 

    COOL ROSE (CR): suitable for skin with a cool pinkish undertone that has visible capillaries.

    WARM ROSE (WR): suitable for skin with a warm pinkish undertone.

    NEUTRAL (N): suitable for skin with a neutral undertone (neither pink nor yellow).

    WARM BEIGE (WB): suitable for skin with a warm undertone which has a tendency to look yellow.

    3.    Select your intensity, shown in tens progressing from the lightest colour to the darkest.


    Universal Fit Foundation has a new colour classification that makes it easier to identify the ideal shade for your complexion. The table shows the correspondence between the new and current numbering and the matches with the Natural Concealer colours.

Available shipping methods

This product support the following shipping methods:
  • AIR SHIPPING   (1-day/2-days delivery)
    This product supports the air shipping


    for online orders over £25

    The cost of the service is calculated according to the shipping service chosen. You can benefit from either FREE STANDARD DELIVERY or EXPRESS DELIVERY at a discounted rate.

    to meet every need

    KIKO allows you to choose between two different delivery methods: STANDARD DELIVERY (home delivery in 5-6 or a maximum of 10 working days from the postal service collecting the merchandise from the KIKO warehouse); EXPRESS DELIVERY (home delivery in 2-4 business days from the package being collected by Express Courier.

    by Credit Card, Paypal and Cash on Delivery

    Purchases made on KIKO are secure and guaranteed. All information relating to payments, including personal information and credit card information, is protected through an advanced encrypted data transmission system. Under no circumstances will KIKO file your credit card number, nor will it use or keep the information you provided on its own systems.

    up to 14 days after order delivery

    You have 14 business days from the date you receive the items in which to exercise your right to return the goods. Please let Customer Service know about any problems relating to the goods received.

    using promotional codes

    To use a promotional code, select "Have you got a promotional code?" on the shopping cart page and insert the characters indicated in the appropriate field. If your code is inserted correctly, the amount and/or content of the Shopping Cart will be recalculated based on the promotion applied.

Reviews (314)
Based on 34 votesWrite a review
  1. 22/02/2017


    Excellent cover

    The girl at the shop was a pro. She gave me the exact color that fits my face. Coverage is exactly what I wanted
  2. 11/11/2016



    When I moved back to the UK from Italy 6 years ago I was devastated that kiko was not available over here, foundation matches perfectly despite the fact I chose the colours online without testing the first
  3. 11/10/2016


    Great Foundation

    I don't like heavy foundations and this one is perfect. Lightweight but with enough coverage to make my skin look flawless. It's very blendable and makes my skin look bright and fresh. Very impressed with this and will be purchasing again when the 3 tubes I already have run out
  4. 27/09/2016


    Good for everyday foundation

    Great for a non heavy everyday natural look. Matches my skin tone
  5. 27/06/2016


    Good coverage

    Lovely hydrating feel and a good coverage using a round foundation brush. fantastic price!
  6. 02/05/2016


    Very good

    I brought this product last week and it's excellent. It keeps my face hydrated as well as stopping it from looking shinny. It is very easy to rub in and matches my skin perfectly.
  7. 10/04/2016


    Great foundation but needs lighter shades

    This foundation goes on so nicely almost like a moisturiser. The coverage is really good too and unlike most high coverage foundations this doesn't look cakey at all. It is moisturising but doesn't leave you really shiny/greasy looking. Price is excellent too, half the price of the unlimited and mousse foundation but so much better My only downside is the shades. From other reviews I'd seen online, warm beige 15 was the lightest shade and similar to MAC's NC15 but this isn't the case, I usually go for porcelain/ivory foundations, and unfortunately warm beige 15 makes me look really orange. Please Kiko make a lighter shade like you have in some of your other foundations!
  8. 13/09/2015



    Since the first time I tried it I'm in love, such a good foundation for the price and it his has happily replaced my high end ones
  9. 28/08/2015


    Great affordable foundation

    Picked this up on a whim whilst in Paris, as i'd caught a tan and needed a foundation in the right shade. I love it! It lasts all day, I only have to put a little setting powder on top, but I have trouble with foundations separating on my T- section but this one is great! Mid to full coverage but doesn't look too heavy. Definitely worth a try!!! x
  10. 06/08/2015

    Fiza Ali

    Good foundation

    This foundation is really good for dry skin. I really like the tan effect it gave to my skin.
  11. View more reviews
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