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Universal Fit Hydrating Foundation

Moisturizing and emollient fluid foundation

Cool Rose 20

Cool Rose 20

x GBP 3.90 GBP 6.90 - 43 %

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    Hydration and softness with a fluid foundation ideal for all skin types.


    With a pliable consistency and surprisingly natural effect, Universal Fit blends perfectly into your skin. Facial features appear smoother and skin appears soft and even all day long. Its medium-high coverage is easy buildable. The formula has been enriched with a mix of moisturizing and emollient active ingredients and a multi-action vegetable complex to protect skin from environmental stresses that cause aging. Clinical trials show that skin hydration is improved after just 7 days of using the product*. Some of Universal Fit's raw ingredients also capture and amplify the light to minimize imperfections. 



    The creamy, fresh and long lasting texture glides onto the skin with a velvety feel for instant comfort and a sensation of pleasant lightness on the face. 


    Ideal for all skin types, Universal Fit has 20 colour shades, making it even more versatile and suitable for every skin tone.


    Hypoallergenic = formulated to ensure  minimum instance of allergic reactions. 

    Non comedogenic. 

    Fragrance free. 

    Paraben free.


    * Clinical and instrumental tests

    30.0 ml / 1.01 FL.OZ.
    12 M
    Made in Italy

    Hydrated, soft and  vibrant skin. The complexion appears even, bright and smooth with totally natural results. The super comfortable formula can be applied evenly and adheres perfectly to the  face for coverage all day long.


    After your usual skin care treatment program, apply the KIKO primer most suited to your complexion, then blend Universal Fit Hydrating Foundation onto the face and neck with a sponge or a brush specifically for fludi foundation.


    How to determine the ideal colour of Universal Fit Foundation for your skin:


    1.    Recognize your skin's undertone: PINK, NEUTRAL OR YELLOW

    2.    Identify the undertone family that corresponds to your needs: 

    COOL ROSE (CR): suitable for skin with a cool pinkish undertone that has visible capillaries.

    WARM ROSE (WR): suitable for skin with a warm pinkish undertone.

    NEUTRAL (N): suitable for skin with a neutral undertone (neither pink nor yellow).

    WARM BEIGE (WB): suitable for skin with a warm undertone which has a tendency to look yellow.

    3.    Select your intensity, shown in tens progressing from the lightest colour to the darkest.


    Universal Fit Foundation has a new colour classification that makes it easier to identify the ideal shade for your complexion. The table shows the correspondence between the new and current numbering and the matches with the Natural Concealer colours.


    for all online orders

    The cost of the service is calculated according to the shipping service chosen. You can benefit from either FREE STANDARD DELIVERY or EXPRESS DELIVERY at a discounted rate.

    to meet every need

    KIKO allows you to choose between two different delivery methods: STANDARD DELIVERY (home delivery in 5-6 or a maximum of 10 working days from the postal service collecting the merchandise from the KIKO warehouse); EXPRESS DELIVERY (home delivery in 2-4 business days from the package being collected by Express Courier.

    by Credit Card, Paypal and Cash on Delivery

    Purchases made on KIKO are secure and guaranteed. All information relating to payments, including personal information and credit card information, is protected through an advanced encrypted data transmission system. Under no circumstances will KIKO file your credit card number, nor will it use or keep the information you provided on its own systems.

    up to 14 days after order delivery

    You have 14 business days from the date you receive the items in which to exercise your right to return the goods. Please let Customer Service know about any problems relating to the goods received.

    using promotional codes

    To use a promotional code, select "Have you got a promotional code?" on the shopping cart page and insert the characters indicated in the appropriate field. If your code is inserted correctly, the amount and/or content of the Shopping Cart will be recalculated based on the promotion applied.

  1. 15/10/2016


    Buon prodotto

    Utilizzo da diverso tempo questo prodotto e mi ci trovo molto bene. Varietà di tonalità, facile applicazione, buona coprenza e durata, consistenza leggera che non appesantisce la pelle. Ho trovato finalmente le caratteristiche che ricercavo in un unico prodotto. Davvero buono.
  2. 13/10/2016



    Sérieusement je recommande ce fond de teint. Cela fait un certain temps que je l'utilise et je n'ai rien à dire. Ce fond de teint s'accorde parfaitement à la peau et la laisse douce. Petit bémol sur le fait qu'il ne s'estompe qu'au bout de plusieurs passages du blender et qu'il ne cache pas tout. Mais a part ça si vous cherchez un bon rapport qualité prix ce fond de teint est fait pour vous.
  3. 11/10/2016


    Prodotto favoloso

    Sono ormai due anni che acquisto questo fondotinta e non smetterò di farlo. Ha una bellissima coprenza, adatto a pelli giovani e soprattutto secche. Fantastico!!
  4. 11/10/2016


    Great Foundation

    I don't like heavy foundations and this one is perfect. Lightweight but with enough coverage to make my skin look flawless. It's very blendable and makes my skin look bright and fresh. Very impressed with this and will be purchasing again when the 3 tubes I already have run out
  5. 10/10/2016


    base natural perfecta

    Esta es mi base preferida para diario. La primera vez que la probé me gustó muchísimo porque da sensación de una piel sana y unificada además alisa las líneas de expresión. La cobertura es más bien media tirando a baja pero para mí es perfecta para el día a día ya que me gustan las bases que al aplicarlas parece que no llevas nada, pero tienes una piel jugosa brillante y unificada.
  6. 01/10/2016


    Ottimo prodotto!

    Questo fondotinta l'ho utilizzato molte volte, e devo dire che è davvero ottimo, sia per stesura, sia per coprenza, non appesantisce la pelle infatti è adattissimo a quelle giovani e delicate! Complimenti!
  7. 01/10/2016



    Finally a product for pale skin with great coverage. Highly recommend it! :)
  8. 30/09/2016



    Ce FTD n'est pas trop mal pour un teint unifié, en revanche il n'est pour très couvrant. J'ai de la chance de ne pas avoir plus de problèmes de peau que ça puisque sinon, il ne me conviendrait pas.
  9. 27/09/2016


    Good for everyday foundation

    Great for a non heavy everyday natural look. Matches my skin tone
  10. 24/09/2016



    Mi sono trovata molto bene
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