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Universal Fit Hydrating Foundation

Moisturizing and emollient fluid foundation

Cool Rose 20

Cool Rose 20


Select a colour
VAT included

    Hydration and softness with a fluid foundation ideal for all skin types.


    With a pliable consistency and surprisingly natural effect, Universal Fit blends perfectly into your skin. Facial features appear smoother and skin appears soft and even all day long. Its medium-high coverage is easy buildable. The formula has been enriched with a mix of moisturizing and emollient active ingredients and a multi-action vegetable complex to protect skin from environmental stresses that cause aging. Clinical trials show that skin hydration is improved after just 7 days of using the product*. Some of Universal Fit's raw ingredients also capture and amplify the light to minimize imperfections. 



    The creamy, fresh and long lasting texture glides onto the skin with a velvety feel for instant comfort and a sensation of pleasant lightness on the face. 


    Ideal for all skin types, Universal Fit has 20 colour shades, making it even more versatile and suitable for every skin tone.


    Hypoallergenic = formulated to ensure  minimum instance of allergic reactions. 

    Non comedogenic. 

    Fragrance free. 

    Paraben free.


    * Clinical and instrumental tests


    Hydrated, soft and  vibrant skin. The complexion appears even, bright and smooth with totally natural results. The super comfortable formula can be applied evenly and adheres perfectly to the  face for coverage all day long.


    After your usual skin care treatment program, apply the KIKO primer most suited to your complexion, then blend Universal Fit Hydrating Foundation onto the face and neck with a sponge or a brush specifically for fludi foundation.


    How to determine the ideal colour of Universal Fit Foundation for your skin:


    1.    Recognize your skin's undertone: PINK, NEUTRAL OR YELLOW

    2.    Identify the undertone family that corresponds to your needs: 

    COOL ROSE (CR): suitable for skin with a cool pinkish undertone that has visible capillaries.

    WARM ROSE (WR): suitable for skin with a warm pinkish undertone.

    NEUTRAL (N): suitable for skin with a neutral undertone (neither pink nor yellow).

    WARM BEIGE (WB): suitable for skin with a warm undertone which has a tendency to look yellow.

    3.    Select your intensity, shown in tens progressing from the lightest colour to the darkest.


    Universal Fit Foundation has a new colour classification that makes it easier to identify the ideal shade for your complexion. The table shows the correspondence between the new and current numbering and the matches with the Natural Concealer colours.


    for all online orders

    The cost of the service is calculated according to the shipping service chosen. You can benefit from either FREE STANDARD DELIVERY or EXPRESS DELIVERY at a discounted rate.

    to meet every need

    KIKO allows you to choose between two different delivery methods: STANDARD DELIVERY (home delivery in 5-6 or a maximum of 10 working days from the postal service collecting the merchandise from the KIKO warehouse); EXPRESS DELIVERY (home delivery in 2-4 business days from the package being collected by Express Courier.

    by Credit Card, Paypal and Cash on Delivery

    Purchases made on KIKO are secure and guaranteed. All information relating to payments, including personal information and credit card information, is protected through an advanced encrypted data transmission system. Under no circumstances will KIKO file your credit card number, nor will it use or keep the information you provided on its own systems.

    up to 14 days after order delivery

    You have 14 business days from the date you receive the items in which to exercise your right to return the goods. Please let Customer Service know about any problems relating to the goods received.

    using promotional codes

    To use a promotional code, select "Have you got a promotional code?" on the shopping cart page and insert the characters indicated in the appropriate field. If your code is inserted correctly, the amount and/or content of the Shopping Cart will be recalculated based on the promotion applied.

Reviews (291)
Based on 30 votesWrite a review
  1. 11/11/2016



    When I moved back to the UK from Italy 6 years ago I was devastated that kiko was not available over here, foundation matches perfectly despite the fact I chose the colours online without testing the first
  2. 07/11/2016

    Violet sofia


    Ottimo fondotinta, ottima la coprenza!!!
  3. 05/11/2016



    Pelle levigata e colore uniforme... assolutamente top!
  4. 04/11/2016



    Fondotinta fluido con buona idratazione. Utile per chi non ha molte imperfezioni in quanto non è molto coprente. Ci sono varie colorazioni e questo rende più semplice trovare quello adatto. Quando è in promozione ne vale davvero la pena.
  5. 03/11/2016



    ottimo rapporto qualità prezzo, stesura facile e dura fino a sera ..basta poco prodotto e sfumato bene.
  6. 03/11/2016


    un prodotto per tutti i giorni

    Di questo fondotinta ho apprezzato soprattutto la facile stesura e la grande varietà nei colori: dato che ho una carnagione molto chiara, trovare un fondotinta adatto non è così scontato!
  7. 28/10/2016


    J'adore !!

    Ce fond de teint est juste parfait. J'ai trouvé la teinte qui me convenait le mieux je suis ravie !! Je vous le recommande sans hésiter !!
  8. 22/10/2016


    Toujours parfait !

    J'utilise ce fond de teint depuis plus de 2 ans et il n'y a rien à dire il est parfait ! Il s'applique bien et se fond bien à la peau je l'adore, de plus il y a plein de teinte pour tout les types de peau. Je vous le conseille vivement !
  9. 22/10/2016


    Toujours parfait !

    J'utilise ce fond de teint depuis plus de 2 ans et il n'y a rien à dire il est parfait ! Il s'applique bien et se fond bien à la peau je l'adore, de plus il y a plein de teinte pour tout les types de peau. Je vous le conseille vivement !
  10. 15/10/2016


    Buon prodotto

    Utilizzo da diverso tempo questo prodotto e mi ci trovo molto bene. Varietà di tonalità, facile applicazione, buona coprenza e durata, consistenza leggera che non appesantisce la pelle. Ho trovato finalmente le caratteristiche che ricercavo in un unico prodotto. Davvero buono.
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