Newsletter registration

Register now with KIKO MILANO to receive all the news about the latest products and exclusive promotions!


Universal Fit Hydrating Foundation

Moisturizing and emollient fluid foundation

Cool Rose 20

Cool Rose 20


Select a colour
VAT included
More details

    Hydration and softness with a fluid foundation ideal for all skin types.


    With a pliable consistency and surprisingly natural effect, Universal Fit blends perfectly into your skin. Facial features appear smoother and skin appears soft and even all day long. Its medium-high coverage is easy buildable. The formula has been enriched with a mix of moisturizing and emollient active ingredients and a multi-action vegetable complex to protect skin from environmental stresses that cause aging. Clinical trials show that skin hydration is improved after just 7 days of using the product*. Some of Universal Fit's raw ingredients also capture and amplify the light to minimize imperfections. 



    The creamy, fresh and long lasting texture glides onto the skin with a velvety feel for instant comfort and a sensation of pleasant lightness on the face. 


    Ideal for all skin types, Universal Fit has 20 colour shades, making it even more versatile and suitable for every skin tone.


    Hypoallergenic = formulated to ensure  minimum instance of allergic reactions. 

    Non comedogenic. 

    Fragrance free. 

    Paraben free.


    * Clinical and instrumental tests


    Hydrated, soft and  vibrant skin. The complexion appears even, bright and smooth with totally natural results. The super comfortable formula can be applied evenly and adheres perfectly to the  face for coverage all day long.


    After your usual skin care treatment program, apply the KIKO primer most suited to your complexion, then blend Universal Fit Hydrating Foundation onto the face and neck with a sponge or a brush specifically for fludi foundation.


    How to determine the ideal colour of Universal Fit Foundation for your skin:


    1.    Recognize your skin's undertone: PINK, NEUTRAL OR YELLOW

    2.    Identify the undertone family that corresponds to your needs: 

    COOL ROSE (CR): suitable for skin with a cool pinkish undertone that has visible capillaries.

    WARM ROSE (WR): suitable for skin with a warm pinkish undertone.

    NEUTRAL (N): suitable for skin with a neutral undertone (neither pink nor yellow).

    WARM BEIGE (WB): suitable for skin with a warm undertone which has a tendency to look yellow.

    3.    Select your intensity, shown in tens progressing from the lightest colour to the darkest.


    Universal Fit Foundation has a new colour classification that makes it easier to identify the ideal shade for your complexion. The table shows the correspondence between the new and current numbering and the matches with the Natural Concealer colours.


    for online orders over £25

    The cost of the service is calculated according to the shipping service chosen. You can benefit from either FREE STANDARD DELIVERY or EXPRESS DELIVERY at a discounted rate.

    to meet every need

    KIKO allows you to choose between two different delivery methods: STANDARD DELIVERY (home delivery in 5-6 or a maximum of 10 working days from the postal service collecting the merchandise from the KIKO warehouse); EXPRESS DELIVERY (home delivery in 2-4 business days from the package being collected by Express Courier.

    by Credit Card, Paypal and Cash on Delivery

    Purchases made on KIKO are secure and guaranteed. All information relating to payments, including personal information and credit card information, is protected through an advanced encrypted data transmission system. Under no circumstances will KIKO file your credit card number, nor will it use or keep the information you provided on its own systems.

    up to 14 days after order delivery

    You have 14 business days from the date you receive the items in which to exercise your right to return the goods. Please let Customer Service know about any problems relating to the goods received.

    using promotional codes

    To use a promotional code, select "Have you got a promotional code?" on the shopping cart page and insert the characters indicated in the appropriate field. If your code is inserted correctly, the amount and/or content of the Shopping Cart will be recalculated based on the promotion applied.

Reviews (307)
Based on 33 votesWrite a review
  1. 22/02/2017


    Excellent cover

    The girl at the shop was a pro. She gave me the exact color that fits my face. Coverage is exactly what I wanted
  2. 01/02/2017


    Très correct

    Très bon rapport qualité prix. Un peu trop fluide .
  3. 21/01/2017


    Super produit

    Je vous le conseille vivement les filles! Ce fond de teint est idéal à tout types de peaux !!
  4. 19/01/2017


    Lo adoro

    Ho scoperto per caso questo fondo da un'amica, e posso dire che è molto valido! Buona durata e buona coprenza
  5. 16/01/2017



    è il fondo perfetto per l'inverno, leggero, luminoso, idrata la pelle e non si trasferisce sui vestiti....e ultimo non per importanza, la confezione permette di recuperare fino all'ultima goccia
  6. 16/01/2017



    Il est just magnifique .....
  7. 15/01/2017


    Very good!

    Very good, light and beautiful foundation! Applies smooth but it looks a little bit weird like not dewy not matte idk but I just got my 2nd bottle so must try!
  8. 11/01/2017


    Шикарный крем с отличным запахом.

    Превосходный увлажняющий крем с роскошным запахом! Рекомендую!
  9. 03/01/2017


    My favorite of all time

    This is my absolute favorite foundation! I own many other foundations from other companies but nothing compares. Already ran through 4 tubes and will continue buying. Best applied with a beauty blender, lightest color is warm beige 15 (just for your information) ;)
  10. 02/01/2017


    Calidad por poco precio

    Es una base que cubre muy bien por el precio que tiene
  11. View more reviews