KIKO's quality

A commitment towards safety
Cosmetic products come in contact with our skin on a daily basis; consequently, the safety and tolerability of the products and ingredients used is extremely important to us. As far as KIKO is concerned, this awareness represents the foundations for a tangible and unavoidable commitment: to ensure the highest levels of quality, safety and effectiveness for every single product and for all the ingredients used. A commitment that has led to the huge success obtained by the brand, day after day.

Quality at the right price
In just a short time, KIKO has revolutionized the idea that high quality can only be found in the more expensive brands, thus creating a concept of professional luxury at the right price. Direct distribution and zero investments in advertising means that KIKO can select raw materials of extremely high quality, without eating away at the customer’s budget.
The choice of the purest and most precious ingredients is combined with a long research process geared towards identifying the most effective, pleasant and safe formulas. Functional packaging that are also elegant and modern become unique items, pleasant to touch and to look at. This is the strategy that has placed KIKO on the same quality level as the largest luxury brands.

Safe and effective ingredients
KIKO selects raw materials based on their tolerability, beneficial properties and effectiveness. The substances contained in KIKO products can be of original, biotechnological or synthetic origin, depending on the most effective and skin-compatible combination. The active ingredients are perfectly dosed so as to achieve the “functional” quantity of each component, in other words the quantity for which its effectiveness and perfect absorption have been demonstrated. Scents are selected in terms of both their pleasantness and tolerability.

Stringent testing
The quality of a product comes from its ability to fully satisfy customer needs, requirements and expectations. An objective that does not wear itself out the minute the product is purchased, but instead originates from the perfect functioning of all phases in the production process.
At KIKO’s, every step of the production chain undergoes rigorous quality tests: from raw material analyses to production processes, from package development to the actual packaging and marketing of the finished products.
The strict definition of quality standards, in-depth knowledge of different production technologies and raw material characteristics, combined with a skillful coordination of the different company functions allow the achievement of absolute safety standards, thus safeguarding customer health.
After launching a product on the market, consumer opinions are carefully monitored in order to identify virtues and flaws of every product and step in quickly in case a change, or even a completely new product formula, becomes necessary. To constantly reinvent ourselves, with a view to continuous improvement.

Compliance with international regulations
Thanks to the use of the most advanced technology, the high technical expertise of its employees and the cooperation with leading Universities and innovative Research Centers, KIKO can guarantee that its products are completely harmless, at the same time conducting specific clinical tests aimed at demonstrating the effectiveness and approval of its treatments.
KIKO chooses which tests to run based on the nature of the products, so that it can be sure to distribute only products that are safe and qualitatively perfect.
All products are developed in compliance with EEC and FDA regulations, and they are tested to guarantee their complete safety and effectiveness. The PAO (Period After Opening) is stamped on all packages, so that the consumer knows how long the product can be used safely after it is opened.

The value of personalized consulting
KIKO products are sold exclusively through single-brand stores so that consumers can receive valuable advice and assistance in their purchase, according to their make-up needs and skin type.
All products can be freely tested in a modern and vibrant environment where each item is thoroughly illustrated, and customers can either make their own evaluation about the quality of the products or take advantage of valuable tips provided by store personnel.
KIKO’s Staff – constantly up-to-date on market trends and the latest cosmetic technologies – is always available to recommend the best skin care program to the customer, along with ideal color combinations and tools that can be used for best application.
Customer service is one of the milestones of KIKO’s success; by listening and giving advice to the customers and as well as engaging in a constructive dialogue with them, we are capable of not only satisfying their current needs but also meeting future expectations.
One example is the creation of the e-commerce service, specifically developed to meet the constant online purchase requests of many customers.
The consumers’ wishes are the breeding ground of stimuli to constantly improve our service and create products that are always new and more and more compatible with today’s variety of beauty ideals.